FOOD DESIGN TREND REPORT

Food Design Trend Report 2022/2023

Eating is a human act. Besides fuelling our body, it also nourishes our mind. Eating gives us the opportunity to enjoy ourselves, escape from reality, take a rest, pamper our souls or to let ourselves be carried away by temptation. Food is emotion! That is the central theme of this first edition of Handtmann’s food design trend report. The food design trend ‘Eat Math’ might look like the opposite with rational and calculated shapes. But those food designs have an effect on our psyche too. We invite you being a New Product Development (NPD) manager, product technologist or food marketer to dive into the shapes that define our food world and the way we eat. To get a deeper understanding of the meaning behind forms, textures, colours, food experiences and the emotions they evoke. In order to create your appealing food innovations So be ... inspired.

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